| 미용실 서비스품질이 고객만족과 고객충성도에 미치는 영향 |
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이은아, 박경희, 한필구 |
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| Research Paper : The Effects of Beauty Salon Service Quality on Customer Satisfaction and Customer Loyalty |
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Eun Ah Lee, Kyung Hee Park, Pil Koo Han |
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| Abstract |
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Since the 1990`s, the domestic beauty industry has grown rapidly, and many changes such as large-scale stores, the increase of beauty practitioners and improvements in education have been made. Basically, the beauty industry relies mostly on manpower. Therefore, it lacks a systematic management or a marketing plan. The reality is that it is still run by the rule-of-thumb management, and the industry lacks researches for the improvement. The purpose of this research is to find out what kind of impact the quality of service has on customer satisfaction and customer loyalty. This research focuses on target customers who go to the beauty salon. This research will provide the beauty service industry managers with information on developing a marketing strategy, and the customers of a beauty salon with a better-quality service. As a result of examining the hypothesis of this research, the service quality of a beauty salon has a great impact on customer satisfaction, and customer satisfaction on customer loyalty. |
| Key Words:
Beauty Salon Service Quality, Beauty Salon Customer Satisfaction, Beauty Salon Customer Loyalty |
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