Research Paper : A Study of Perception and Preference of Eye Makeup in Middle-aged Women

Kim, Eun Hee; Song, Seo Hyun

Journal of the Korean Society of Cosmetology 2013;19(2):326-334.
Published online April 30, 2013.

중년여성들의 눈 메이크업 인식 및 선호형태

김은희, 송서현

Research Paper : A Study of Perception and Preference of Eye Makeup in Middle-aged Women

Eun Hee Kim, Seo Hyun Song

Abstract

This study is aimed to propose practical data for production of makeup images by investigating perception on makeup, preferred eye makeup and image and influential factors on satisfaction at makeup against middleaged women.The eyes make up a large portion of the face and it is not an overstatement to say that the eyes determine one`s image.The image of one`s face can be changed through eye makeup. For this, a questionnaire survey has been conducted against women aged 35~59 in Chungnam, Gyeonggido and Seoul, and research data were analyzed through frequency, percentage, crosstabulation and multiple response analysis. According to the analysis, makeup started with skin care. When asked why they put on makeup, ``to make myself more beautiful`` was most responded. When asked which part they are most concerned about for makeup, ``eyes`` were the highest. In eye makeup, womanly and mature image was most preferred. When asked why they are not satisfied with their eye makeup, ``unfamiliar eye shadow makeup`` was most responded. When asked what types of eyebrows they like most, ``big eyes with a double eyelid`` was most responded. According to the results above, many respondents believe that eye makeup has a significant effect on changes in personal images. Makeup considering thecharacteristics of facial shape is necessary to have a perfect makeup, and the results of this study would be useful as basic data for this makeup.

Key Words: Middleaged Women, Perception of Makeup, EyeMakeup, Preference of Makeup