| 라이프스타일에 따른 서비스품질 및 디스플레이 소비 욕구 차이에 관한 연구 -미용실 소비자를 대상으로- |
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류선이, 박옥련 |
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| Research Paper : A Study on Difference of Service Quality and Consumption Needs of Display According to Lifestyle -Making focused on the beauty shop customers- |
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Sun Yi Ryu, Ok Lyun Park |
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| Abstract |
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This study classified 4 life-style groups through clustering analysis with analyzing and extracting life-style factors of the clients. We named group 1 to the conservative type of pursuing appearance, group 2 to the type of pursuing appearance, group 3 to the type of indifference, and group 4 to the type of pursuing personality. The results of analysis are as follows: Firstly, the conservative type of pursuing appearance and the type of pursuing appearance appeared as groups which have characteristic of using appropriately service quality and display construction. Secondly, the type of indifference appeared as group which has characteristic of using negatively of them. And thirdly, the type of pursuing personality appeared as group which has characteristic of using positively of them. The difference of investigating objects` characteristics according to life-style group was analyzed, and the results are as follows: gender, the existence of marriage, job, total income a month, and spending money a month appeared to be significant. Age and educational level appeared not to be significant. We are intending to provide practical information use of beauty shop clients with information of research results above. |
| Key Words:
Beauty Shop Client, LifeStyle Group, Service Quality, Display |
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