| 천연색조화장품의 선호도 조사에 관한 연구 |
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김효정, 강미영 |
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| Research Paper : The Study of Natural Dyes Cosmetics Preference Research |
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Hyo Jeung Kim, Mi Young Kang |
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| Abstract |
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People in the contemporary society want naturalistic and eco-friendly development of goods and life environment. Especially, the "well-bing" trend in these days is understood in the same context. Therefore, for the development of color makeup cosmetics that women use, extracting natural color tones from natural materials is more desirable for the consumers preferring naturalistic and environment-friendly products. And, if antibiosis, disinfection and deodorization components in the natural dyestuffs are used for color makeup cosmetics, it will be more effective. So, this research has experimented on stability, efficacy and safety with color makeup goods manufactured from natural dye stuffs(sappanwood, cork tree, indigo plant) and performed a questionnaire survey on manufactured color makeup cosmetics, then got the following findings. The questionnaire survey was taken to examine consumers` preferences for color makeup cosmetics made from natural dyes in the aspects of coloring effects, inclination to purchase, and psychological effects. In coloring effects, the recognition that "color tones are moderate and natural" was high in color makeup cosmetics made from natural dyes while the recognition that "color tones are diverse and bright" was for those made from synthetic dyes. And in inclination to purchase, factors of buying color makeup cosmetics including low variables such as "practical aspects of color tone and wearability when buying color makeup cosmetics" were high in the mean score. Especially, the question item "I want to use it if there is color makeup cosmetics made suitable for me" got high preference score of 82.4%. In psychological effects, taking a look at the questions comparing color makeup cosmetics made from natural dyes and those made from synthetic dyes, items such as "using color makeup cosmetics made from natural dyes will be beneficial, skin trouble is not revealed, using color makeup cosmetics made from natural dyes makes consumers happy" showed high mean scores. Therefore, it is inferred that the preference for color makeup cosmetics made from natural dyes are high. |
| Key Words:
Makeup Cosmetics, Natural Dye, Coloring Effects |
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