J Korean Soc Cosmetol > Volume 27(6); 2021 > Article |
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Division | N | % | |
---|---|---|---|
Age | 30's | 56 | 17.7 |
40's | 77 | 24.4 | |
50's | 94 | 29.7 | |
60's | 89 | 28.2 | |
Sex | Women | 222 | 70.3 |
Men | 94 | 29.7 | |
Last educational background | >High school diploma | 143 | 45.3 |
University diploma≤ | 173 | 54.7 | |
Annual income | <20,000,000 won | 70 | 22.2 |
20,000,000-29,999,999 won | 71 | 22.5 | |
30,000,000 won≤ | 175 | 55.4 | |
Production and utilization status | Vegetables | 152 | 48.1 |
Fruits | 61 | 19.3 | |
Seafood | 7 | 2.9 | |
Livestock | 32 | 10.1 | |
Etc | 26 | 8.2 | |
Applicable method | Raw material | 224 | 70.9 |
Process | 92 | 29.1 | |
Necessity on development | 1.97a | ||
Satisfaction on application | 2.70a | ||
Recognition on convergence-industry | 2.87a | ||
Direction on going forward | Law products | 46 | 14.6 |
Secondary processed products | 86 | 27.2 | |
High value-added products | 184 | 58.2 | |
Cosmetics containing local specialities | Yes | 118 | 37.3 |
No | 198 | 62.7 | |
Image containing local specialities | Good efficacy | 191 | 60.4 |
Tourism products | 125 | 39.6 | |
Trust on cosmetics containing local specialities | 2.65a | ||
Income increase on cosmetics containing local specialities | 2.41a | ||
Emphasis point | Material | 89 | 28.2 |
Efficacy | 185 | 58.5 | |
Area and brand | 42 | 13.3 | |
Appropriate price | <30,000 won | 193 | 61.1 |
30,000 won≤ | 123 | 38.9 | |
Likeable products | Clione | 133 | 42.1 |
Goddle(Crepidiastrum sonchifolium) | 25 | 7.9 | |
Fermier Papa | 46 | 14.6 | |
Boryeong Mud | 45 | 14.2 | |
Innisfree | 67 | 21.2 | |
Selective | Good efficacy | 183 | 57.9 |
Good package | 30 | 9.5 | |
Likes on local specialities | 103 | 32.6 | |
Purchase intention | 2.40a | ||
Needs | Use in all ages | 91 | 28.8 |
Customized and functional cosmetics | 128 | 40.5 | |
Speciality store and marketing | 97 | 30.7 | |
Total | 316 | 100.0 |
Division |
Age |
Total | χ2 (p) | ||||
---|---|---|---|---|---|---|---|
30’s | 40’s | 50’s | 60’s | ||||
Livestock products by production | Vegetables | 25 (44.6%) | 32 (41.6%) | 40 (42.6%) | 55 (61.8%) | 152 (48.1%) | 17.403** (.008) |
Fruits & cereals | 22 (39.3%) | 22 (28.6%) | 38 (40.4%) | 17 (19.1%) | 99 (31.3%) | ||
Etc | 9 (16.1%) | 23 (29.9%) | 16 (17.0%) | 17 (19.1%) | 65 (20.6%) | ||
Applicable method | Raw material | 46 (82.1%) | 54 (70.1%) | 62 (66.0%) | 62 (69.7%) | 224 (70.9%) | 4.631 (.201) |
Process | 10 (17.9%) | 23 (29.9%) | 32 (34.0%) | 27 (30.3%) | 92 (29.1%) | ||
Total | 56 (100.0%) | 77 (100.0%) | 94 (100.0%) | 89 (100.0%) | 316 (100.0%) |
Division |
Age |
Total | F or χ2 (p) | ||||
---|---|---|---|---|---|---|---|
30’s | 40’s | 50’s | 60’s | ||||
Necessity on development | 1.86 (.645)a | 1.87 (.817) | 1.91 (.650) | 2.13 (.815) | 1.96 (.746) | 2.502 (.059) | |
Satisfaction on application | 2.71 (.780)a | 2.62 (.744) | 2.64 (.866) | 2.85 (.649) | 2.71 (.767) | 1.657 (.176) | |
Recognition on convergence-industry | 2.86 (1.167)a | 3.00 (1.064) | 2.50 (.992) | 3.10 (1.001) | 2.85 (1.068) | 5.760*** (.001) | |
Applicable purpose | Public profit | 16 (28.6%) | 38 (49.4%) | 41 (43.6%) | 28 (31.5%) | 123 (38.9%) | 12.270 (.056) |
Economic profit | 25 (44.6%) | 19 (24.7%) | 36 (38.3%) | 39 (43.8%) | 119 (37.7%) | ||
Local promotion | 15 (26.8%) | 20 (26.0%) | 17 (18.1%) | 22 (24.7%) | 74 (23.4%) | ||
Direction on going forward | Law products | 9 (16.1%) | 19 (24.7%) | 11 (11.7%) | 7 (7.9%) | 46 (14.6%) | 10.857 (.093) |
Secondary processed products | 13 (23.2%) | 20 (26.0%) | 26 (27.7%) | 27 (30.3%) | 86 (27.2%) | ||
High value-added products | 34 (60.7%) | 38 (49.4%) | 57 (60.6%) | 55 (61.8%) | 184 (58.2%) | ||
Important point in development | Technology transfer | 10 (17.9%) | 14 (18.2%) | 16 (17.0%) | 9 (10.1%) | 49 (15.5%) | 15.364 (.081) |
Applicable education | 27 (48.2%) | 20 (26.0%) | 34 (36.2%) | 26 (29.2%) | 107 (33.9%) | ||
Financial aid | 8 (14.3%) | 24 (31.2%) | 28 (29.8%) | 31 (34.8%) | 91 (28.8%) | ||
Strengthening public relations | 11 (19.6%) | 19 (24.7%) | 16 (17.0%) | 23 (25.8%) | 69 (21.8%) | ||
Total | 56 (100.0%) | 77 (100.0%) | 94 (100.0%) | 89 (100.0%) | 316 (100.0%) |
Division |
Age |
Total | F or χ2 (p) | ||||
---|---|---|---|---|---|---|---|
30’s | 40’s | 50’s | 60’s | ||||
Cosmetics containing local specialities | Yes | 14 (25.0%) | 32 (41.6%) | 48 (51.1%) | 24 (27.0%) | 118 (37.3%) | 15.890** (.001) |
No | 42 (75.0%) | 45 (58.4%) | 46 (48.9%) | 65 (73.0%) | 198 (62.7%) | ||
Image containing local specialities | Good efficacy | 30 (53.6%) | 49 (63.6%) | 63 (67.0%) | 49 (55.1%) | 191 (60.4%) | 4.216 (.239) |
Tourism products | 26 (46.4%) | 28 (36.4%) | 31 (33.0%) | 40 (44.9%) | 125 (39.6%) | ||
Trust on cosmetics containing local specialities | 2.71 (.680)a | 2.60 (.634) | 2.50 (.715) | 2.80 (.677) | 2.65 (.686) | 3.252* (.022) | |
Income increase on cosmetics containing local specialities | 2.54 (.713)a | 2.31 (.674) | 2.23 (.754) | 2.56 (.783) | 2.40 (.747) | 4.026** (.008) | |
Emphasis point | Material | 16 (28.6%) | 24 (31.2%) | 25 (26.6%) | 24 (27.0%) | 89 (28.2%) | 1.890 (.930) |
Efficacy | 35 (62.5%) | 43 (55.8%) | 56 (59.6%) | 51 (57.3%) | 185 (58.5%) | ||
Area and brand | 5 (8.9%) | 10 (13.0%) | 13 (13.8%) | 14 (15.7%) | 42 (13.3%) | ||
Remedy | Build of supporting date | 16 (28.6%) | 20 (26.0%) | 34 (36.2%) | 23 (25.8%) | 93 (29.4%) | 3.865 (.695) |
Reinforce of efficacy | 25 (44.6%) | 36 (46.8%) | 42 (44.7%) | 43 (48.3%) | 146 (46.2%) | ||
Development and diversity of material | 15 (26.8%) | 21 (27.3%) | 18 (19.1%) | 23 (25.8%) | 77 (24.4%) | ||
Total | 56 (100.0%) | 77 (100.0%) | 94 (100.0%) | 89 (100.0%) | 316 (100.0%) |
Division |
Age |
Total | F or χ2 (p) | ||||
---|---|---|---|---|---|---|---|
30’s | 40’s | 50’s | 60’s | ||||
Appropriate price | <30,000 won | 25 (44.6%) | 45 (58.4%) | 61 (64.9%) | 62 (69.7%) | 193 (61.1%) | 9.923* (.019) |
30,000 won≤ | 31 (55.4%) | 32 (41.6%) | 33 (35.1%) | 27 (30.3%) | 123 (38.9%) | ||
Likeable products | Cclione | 23 (41.1%) | 24 (31.2%) | 47 (50.0%) | 39 (43.8%) | 133 (42.1%) | 13.733 (.318) |
Goddle(Crepidiastrum sonchifolium) | 4 (7.1%) | 7 (9.1%) | 7 (7.4%) | 7 (7.9%) | 25 (7.9%) | ||
Fermier Papa | 9 (16.1%) | 18 (23.4%) | 7 (7.4%) | 12 (13.5%) | 46 (14.6%) | ||
Boryeong Mud | 8 (14.3%) | 8 (10.4%) | 15 (16.0%) | 14 (15.7%) | 45 (14.2%) | ||
Innisfree | 12 (21.4%) | 20 (26.0%) | 18 (19.1%) | 17 (19.1%) | 67 (21.2%) | ||
Selective reason | Good efficacy | 30 (53.6%) | 48 (62.3%) | 61 (64.9%) | 44 (49.4%) | 183 (57.9%) | 7.493 (.278) |
Good package | 6 (10.7%) | 9 (11.7%) | 5 (5.3%) | 10 (11.2%) | 30 (9.5%) | ||
Likes on local specialities | 20 (35.7%) | 20 (26.0%) | 28 (29.8%) | 35 (39.3%) | 103 (32.6%) | ||
Purchase intention | 2.36 (.672)a | 2.42 (.714) | 2.24 (.698) | 2.57 (.838) | 2.40 (.747) | 3.079* (.028) | |
Needs | Use in all ages | 11 (19.6%) | 19 (24.7%) | 25 (26.6%) | 36 (40.4%) | 91 (28.8%) | 12.979* (.043) |
Customized and functional cosmetics | 23 (41.1%) | 29 (37.7%) | 45 (47.9%) | 31 (34.8%) | 128 (40.5%) | ||
Speciality store and marketing | 22 (39.3%) | 29 (37.7%) | 24 (25.5%) | 22 (24.7%) | 97 (30.7%) | ||
Total | 56 (100.0%) | 77 (100.0%) | 94 (100.0%) | 89 (100.0%) | 316 (100.0%) |
Division |
Sex |
Total | χ2 (p) | ||
---|---|---|---|---|---|
Women | Men | ||||
Livestock products by production | Vegetables | 113 (50.9%) | 39 (41.5%) | 152 (48.1%) | 7.033* (.030) |
Fruits & cereals | 72 (32.4%) | 27 (28.7%) | 99 (31.3%) | ||
Etc | 37 (16.7%) | 28 (29.8%) | 65 (20.6%) | ||
Applicable method | Raw material | 151 (68.0%) | 73 (77.7%) | 224 (70.9%) | 2.975 (.085) |
Process | 71 (32.0%) | 21 (22.3%) | 92 (29.1%) | ||
Total | 222 (100.0%) | 94 (100.0%) | 316 (100.0%) |
Division |
Sex |
Total | t or χ2 (p) | ||
---|---|---|---|---|---|
Women | Men | ||||
Necessity on development | 2.01 (.737)a | 1.83 (.757) | 1.96 (.746) | 1.961 (.051) | |
Satisfaction on application | 2.72 (.752)a | 2.69 (.804) | 2.71 (.767) | .262 (.794) | |
Recognition on convergence-industry | 2.68 (1.030)a | 3.27 (1.049) | 2.85 (1.068) | -4.597*** (.000) | |
Applicable purpose | Public profit | 77 (34.7%) | 46 (48.9%) | 123 (38.9%) | 7.676* (.022) |
Economic profit | 85 (38.3%) | 34 (36.2%) | 119 (37.7%) | ||
Local promotion | 60 (27.0%) | 14 (14.9%) | 74 (23.4%) | ||
Direction on going forward | Law products | 22 (9.9%) | 24 (25.5%) | 46 (14.6%) | 16.194*** (.000) |
Secondary processed products | 70 (31.5%) | 16 (17.0%) | 86 (27.2%) | ||
High value-added products | 130 (58.6%) | 54 (57.4%) | 184 (58.2%) | ||
Important point in development | Technology transfer | 26 (11.7%) | 23 (24.5%) | 49 (15.5%) | 15.492** (.001) |
Applicable education | 87 (39.2%) | 20 (21.3%) | 107 (33.9%) | ||
Financial aid | 66 (29.7%) | 25 (26.6%) | 91 (28.8%) | ||
Strengthening public relations | 43 (19.4%) | 26 (27.7%) | 69 (21.8%) | ||
Total | 222 (100.0%) | 94 (100.0%) | 316 (100.0%) |
Division |
Sex |
Total | t or χ2 (p) | ||
---|---|---|---|---|---|
Women | Men | ||||
Cosmetics containing local specialities | Yes | 102 (45.9%) | 16 (17.0%) | 118 (37.3%) | 23.613*** (.000) |
No | 120 (54.1%) | 78 (83.0%) | 198 (62.7%) | ||
Image containing local specialities | Good efficacy | 136 (61.3%) | 55 (58.5%) | 191 (60.4%) | .209 (.648) |
Tourism products | 86 (38.7%) | 39 (41.5%) | 125 (39.6%) | ||
Trust on cosmetics containing local specialities | 2.64 (.708)a | 2.65 (.634) | 2.65 (.686) | -.057 (.955) | |
Income increase on cosmetics containing local specialities | 2.43 (.768)a | 2.32 (691) | 2.40 (.747) | 1.233 (.218) | |
Emphasis point | Material | 61 (27.5%) | 28 (29.8%) | 89 (28.2%) | 1.261 (.532) |
Efficacy | 134 (60.4%) | 51 (54.3%) | 185 (58.5%) | ||
Area and brand | 27 (12.2%) | 15 (16.0%) | 42 (13.3%) | ||
Remedy | Build of supporting date | 65 (29.3%) | 28 (29.8%) | 93 (29.4%) | .987 (.611) |
Reinforce of efficacy | 106 (47.7%) | 40 (42.6%) | 146 (46.2%) | ||
Development and diversity of material | 51 (23.0%) | 26 (27.7%) | 77 (24.4%) | ||
Total | 222 (100.0%) | 94 (100.0%) | 316 (100.0%) |
Division |
Sex |
Total | t or χ2 (p) | ||
---|---|---|---|---|---|
Women | Men | ||||
Appropriate price | <30,000 won | 136 (61.3%) | 57 (60.6%) | 193 (61.1%) | .011 (.917) |
30,000 won≤ | 86 (38.7%) | 37 (39.4%) | 123 (38.9%) | ||
Likeable products | Cclione | 105 (47.3%) | 28 (29.8%) | 133 (42.1%) | 10.749* (.030) |
Goddle(Crepidiastrum sonchifolium) | 13 (5.9%) | 12 (12.8%) | 25 (7.9%) | ||
Fermier Papa | 29 (13.1%) | 17 (18.1%) | 46 (14.6%) | ||
Boryeong Mud | 29 (13.1%) | 16 (17.0%) | 45 (14.2%) | ||
Innisfree | 46 (20.7%) | 21 (22.3%) | 67 (21.2%) | ||
Selective reason | Good efficacy | 128 (57.7%) | 55 (58.5%) | 183 (57.9%) | .318 (.853) |
Good package | 20 (9.0%) | 10 (10.6%) | 30 (9.5%) | ||
Likes on local specialities | 74 (33.3%) | 29 (30.9%) | 103 (32.6%) | ||
Purchase intention | 2.36 (.753)a | 2.48 (.729) | 2.40 (.747) | -1.240 (.216) | |
Needs | Use in all ages | 72 (32.4%) | 19 (20.2%) | 91 (28.8%) | 4.963 (.084) |
Customized and functional cosmetics | 84 (37.8%) | 44 (46.8%) | 128 (40.5%) | ||
Speciality store and marketing | 66 (29.7%) | 31 (33.0%) | 97 (30.7%) | ||
Total | 222 (100.0%) | 94 (100.0%) | 316 (100.0%) |
Division |
Last educational background |
Total | χ2 (p) | ||
---|---|---|---|---|---|
>High school diploma | University diploma≤ | ||||
Livestock products by production | Vegetables | 82 (57.3%) | 70 (40.5%) | 152 (48.1%) | 9.078* (.011) |
Fruits & cereals | 38 (26.6%) | 61 (35.3%) | 99 (31.3%) | ||
Etc | 23 (16.1%) | 42 (24.3%) | 65 (20.6%) | ||
Applicable method | Raw material | 102 (71.3%) | 122 (70.5%) | 224 (70.9%) | .025 (.875) |
Process | 41 (28.7%) | 51 (29.5%) | 92 (29.1%) | ||
Total | 143 (100.0%) | 173 (100.0%) | 316 (100.0%) |
Division |
Last educational background |
Total | χ2 (p) | ||
---|---|---|---|---|---|
>High school diploma | University diploma≤ | ||||
Necessity on development | 2.03 (.712)a | 1.90 (.771) | 1.96 (.746) | 1.569 (.118) | |
Satisfaction on application | 2.69 (.771)a | 2.72 (.765) | 2.71 (.767) | -.348 (.728) | |
Recognition on convergence-industry | 2.87 (1.040)a | 2.84 (1.093) | 2.85 (1.068) | .298 (.766) | |
Applicable purpose | Public profit | 56 (39.2%) | 67 (38.7%) | 123 (38.9%) | .017 (.991) |
Economic profit | 54 (37.8%) | 65 (37.6%) | 119 (37.7%) | ||
Local promotion | 33 (23.1%) | 41 (23.7%) | 74 (23.4%) | ||
Direction on going forward | Law products | 13 (9.1%) | 33 (19.1%) | 46 (14.6%) | 12.612** (.002) |
Secondary processed products | 51 (35.7%) | 35 (20.2%) | 86 (27.2%) | ||
High value-added products | 79 (55.2%) | 105 (60.7%) | 184 (58.2%) | ||
Important point in development | Technology transfer | 20 (14.0%) | 29 (16.8%) | 49 (15.5%) | 4.409 (.221) |
Applicable education | 51 (35.7%) | 56 (32.4%) | 107 (33.9%) | ||
Financial aid | 47 (32.9%) | 44 (25.4%) | 91 (28.8%) | ||
Strengthening public relations | 25 (17.5%) | 44 (25.4%) | 69 (21.8%) | ||
Total | 143 (100.0%) | 173 (100.0%) | 316 (100.0%) |
Division |
Last educational background |
Total | χ2 (p) | ||
---|---|---|---|---|---|
>High school diploma | University diploma≤ | ||||
Cosmetics containing local specialities | Yes | 51 (35.7%) | 67 (38.7%) | 118 (37.3%) | .314 (.575) |
No | 92 (64.3%) | 106 (61.3%) | 198 (62.7%) | ||
Image containing local specialities | Good efficacy | 84 (58.7%) | 107 (61.8%) | 191 (60.4%) | .316 (.574) |
Tourism products | 59 (41.3%) | 66 (38.2%) | 125 (39.6%) | ||
Trust on cosmetics containing local specialities | 2.71 (.708)a | 2.59 (.664) | 2.65 (.686) | 1.599 (.111) | |
Income increase on cosmetics containing local specialities | 2.54 (.794)a | 2.28 (.687) | 2.40 (.747) | 3.021** (.003) | |
Emphasis point | Material | 34 (23.8%) | 55 (31.8%) | 89 (28.2%) | 2.489 (.288) |
Efficacy | 89 (62.2%) | 96 (55.5%) | 185 (58.5%) | ||
Area and brand | 20 (14.0%) | 22 (12.7%) | 42 (13.3%) | ||
Remedy | Build of supporting date | 42 (29.4%) | 51 (29.5%) | 93 (29.4%) | 2.763 (.251) |
Reinforce of efficacy | 72 (50.3%) | 74 (42.8%) | 146 (46.2%) | ||
Development and diversity of material | 29 (20.3%) | 48 (27.7%) | 77 (24.4%) | ||
Total | 143 (100.0%) | 173 (100.0%) | 316 (100.0%) |
Division |
Last educational background |
Total | t or χ2 (p) | ||
---|---|---|---|---|---|
>High school diploma | University diploma≤ | ||||
Appropriate price | <30,000 won | 90 (62.9%) | 103 (59.5%) | 193 (61.1%) | .381 (.537) |
30,000 won≤ | 53 (37.1%) | 70 (40.5%) | 123 (38.9%) | ||
Likeable products | Cclione | 73 (51.0%) | 60 (34.7%) | 133 (42.1%) | 10.945* (.027) |
Goddle(Crepidiastrum sonchifolium) | 9 (6.3%) | 16 (9.2%) | 25 (7.9%) | ||
Fermier Papa | 14 (9.8%) | 32 (18.5%) | 46 (14.6%) | ||
Boryeong Mud | 17 (11.9%) | 28 (16.2%) | 45 (14.2%) | ||
Innisfree | 30 (21.0%) | 37 (21.4%) | 67 (21.2%) | ||
Selective reason | Good efficacy | 79 (55.2%) | 104 (60.1%) | 183 (57.9%) | 1.793 (.408) |
Good package | 12 (8.4%) | 18 (10.4%) | 30 (9.5%) | ||
Likes on local specialities | 52 (36.4%) | 51 (29.5%) | 103 (32.6%) | ||
Purchase intention | 2.43 (.765)a | 2.37 (.733) | 2.40 (.747) | .753 (.452) | |
Needs | Use in all ages | 53 (37.1%) | 38 (22.0%) | 91 (28.8%) | 9.276* (.010) |
Customized and functional cosmetics | 54 (37.8%) | 74 (42.8%) | 128 (40.5%) | ||
Speciality store and marketing | 36 (25.2%) | 61 (35.3%) | 97 (30.7%) | ||
Total | 143 (100.0%) | 173 (100.0%) | 316 (100.0%) |
Division |
Annual income |
Total | F or χ2 (p) | |||
---|---|---|---|---|---|---|
<20,000,000 won | 20,000,000-29,999,999 won | 30,000,000 won≤ | ||||
Necessity on development | 2.01 (.712)a | 1.96 (.685) | 1.93 (.785) | 1.96 (.746) | .307 (.736) | |
Satisfaction on application | 2.86 (.687)a | 2.65 (.657) | 2.67 (.832) | 2.71 (.767) | 1.719 (.181) | |
Recognition on convergence-industry | 3.20 (1.071)a | 2.55 (.875) | 2.84 (1.103) | 2.85 (1.068) | 6.821*** (.001) | |
Applicable purpose | Public profit | 21 (30.0%) | 22 (31.0%) | 80 (45.7%) | 123 (38.9%) | 10.976* (.027) |
Economic profit | 27 (38.6%) | 35 (49.3%) | 57 (32.6%) | 119 (37.7%) | ||
Local promotion | 22 (31.4%) | 14 (19.7%) | 38 (21.7%) | 74 (23.4%) | ||
Direction on going forward | Law products | 9 (12.9%) | 5 (7.0%) | 32 (18.3%) | 46 (14.6%) | 6.217 (.183) |
Secondary processed products | 21 (30.0%) | 23 (32.4%) | 42 (24.0%) | 86 (27.2%) | ||
High value-added products | 40 (57.1%) | 43 (60.6%) | 101 (57.7%) | 184 (58.2%) | ||
Important point in development | Technology transfer | 7 (10.0%) | 7 (9.9%) | 35 (20.0%) | 49 (15.5%) | 13.750* (.033) |
Applicable education | 26 (37.1%) | 32 (45.1%) | 49 (28.0%) | 107 (33.9%) | ||
Financial aid | 19 (27.1%) | 23 (32.4%) | 49 (28.0%) | 91 (28.8%) | ||
Strengthening public relations | 18 (25.7%) | 9 (12.7%) | 42 (24.0%) | 69 (21.8%) | ||
Total | 70 (100.0%) | 71 (100.0%) | 175 (100.0%) | 316 (100.0%) |
Division |
Annual income |
Total | F or χ2 (p) | |||
---|---|---|---|---|---|---|
<20,000,000 won | 20,000,000-29,999,999 won | 30,000,000 won≤ | ||||
Cosmetics containing local specialities | Yes | 21 (30.0%) | 33 (46.5%) | 64 (36.6%) | 118 (37.3%) | 4.190 (.123) |
No | 49 (70.0%) | 38 (53.5%) | 111 (63.4%) | 198 (62.7%) | ||
Image containing local specialities | Good efficacy | 57 (81.4%) | 43 (60.6%) | 91 (52.0%) | 191 (60.4%) | 18.111*** (.000) |
Tourism products | 13 (18.6%) | 28 (39.4%) | 84 (48.0%) | 125 (39.6%) | ||
Trust on cosmetics containing local specialities | 2.74 (.582)a | 2.76 (.686) | 2.56 (.716) | 2.65 (.686) | 3.102* (.046) | |
Income increase on cosmetics containing local specialities | 2.46 (.695)a | 2.46 (.693) | 2.35 (.787) | 2.40 (.747) | .886 (.414) | |
Emphasis point | Material | 17 (24.3%) | 21 (29.6%) | 51 (29.1%) | 89 (28.2%) | 1.800 (.772) |
Efficacy | 45 (64.3%) | 42 (59.2%) | 98 (56.0%) | 185 (58.5%) | ||
Area and brand | 8 (11.4%) | 8 (11.3%) | 26 (14.9%) | 42 (13.3%) | ||
Remedy | Build of supporting date | 18 (25.7%) | 18 (25.4%) | 57 (32.6%) | 93 (29.4%) | 6.074 (.194) |
Reinforce of efficacy | 40 (57.1%) | 34 (47.9%) | 72 (41.1%) | 146 (46.2%) | ||
Development and diversity of material | 12 (17.1%) | 19 (26.8%) | 46 (26.3%) | 77 (24.4%) | ||
Total | 70 (100.0%) | 71 (100.0%) | 175 (100.0%) | 316 (100.0%) |
Division |
Recognition on convergence industry |
Total | F or χ2 (p) | |||
---|---|---|---|---|---|---|
High | Middle | Low | ||||
Necessity on development | 1.79 (.739)a | 2.18 (.687) | 1.96 (.761) | 1.96 (.746) | 7.794*** (.000) | |
Satisfaction on application | 2.38 (.878)a | 2.89 (.538) | 2.98 (.622) | 2.71 (.767) | 23.657*** (.000) | |
Applicable purpose | Public profit | 52 (40.6%) | 38 (40.4%) | 33 (35.1%) | 123 (38.9%) | 6.969 (.138) |
Economic profit | 52 (40.6%) | 37 (39.4%) | 30 (31.9%) | 119 (37.7%) | ||
Local promotion | 24 (31.4%) | 19 (20.2%) | 31 (33.0%) | 74 (23.4%) | ||
Direction on going forward | Law products | 20 (15.6%) | 9 (9.6%) | 17 (18.1%) | 46 (14.6%) | 8.200 (.085) |
Secondary processed products | 3 (24.2%) | 35 (37.2%) | 20 (21.3%) | 86 (27.2%) | ||
High value-added products | 77 (60.2%) | 50 (53.2%) | 57 (60.6%) | 184 (58.2%) | ||
Important point in development | Technology transfer | 19 (14.8%) | 13 (13.8%) | 1718.1%) | 49 (15.5%) | 6.220 (.399) |
Applicable education | 45 (35.2%) | 37 (39.4%) | 25 (26.6%) | 107 (33.9%) | ||
Financial aid | 39 (30.5%) | 27 (28.7%) | 25 (26.6%) | 91 (28.8%) | ||
Strengthening public relations | Technology transfer | 17 (18.1%) | 27 (28.7%) | 69 (21.8%) | ||
Total | 128 (100.0%) | 94 (100.0%) | 94 (100.0%) | 316 (100.0%) |
Division |
Recognition on convergence industry |
Total | F or χ2 (p) | |||
---|---|---|---|---|---|---|
High | Middle | Low | ||||
Cosmetics containing local specialities | Yes | 77 (60.2%) | 26 (27.7%) | 15 (16.0%) | 118 (37.3%) | 50.612*** (.000) |
No | 51 (39.8%) | 68 (72.3%) | 79 (84.0%) | 198 (62.7%) | ||
Image containing local specialities | Good efficacy | 91 (71.1%) | 50 (53.2%) | 50 (53.2%) | 191 (60.4%) | 10.208** (.006) |
Tourism products | 37 (28.9%) | 44 (46.8%) | 44 (46.8%) | 125 (39.6%) | ||
Trust on cosmetics containing local specialities | 2.36 (.781)a | 2.82 (.486) | 2.86 (.579) | 2.65 (.686) | 21.220*** (.000) | |
Income increase on cosmetics containing local specialities | 2.13 (.714)a | 2.66 (.681) | 2.50 (.744) | 2.40 (.747) | 16.118*** (.000) | |
Emphasis point | Material | 34 (26.6%) | 29 (30.9%) | 26 (27.7%) | 89 (28.2%) | 7.464 (.113) |
Efficacy | 72 (56.3%) | 60 (63.8%) | 53 (56.4%) | 185 (58.5%) | ||
Area and brand | 22 (17.2%) | 5 (5.3%) | 15 (16.0%) | 42 (13.3%) | ||
Remedy | Build of supporting date | 44 (34.4%) | 25 (26.6%) | 24 (25.5%) | 93 (29.4%) | 10.046* (.040) |
Reinforce of efficacy | 49 (38.3%) | 54 (57.4%) | 43 (45.7%) | 146 (46.2%) | ||
Development and diversity of material | 35 (27.3%) | 15 (16.0%) | 27 (28.7%) | 77 (24.4%) | ||
Total | 128 (100.0%) | 94 (100.0%) | 94 (100.0%) | 316 (100.0%) |
Division |
Recognition on convergence industry |
Total | F or χ2 (p) | |||
---|---|---|---|---|---|---|
High | Middle | Low | ||||
Appropriate | >30,000 won | 83 (64.8%) | 58 (61.7%) | 52 (55.3%) | 193 (61.1%) | 2.090 (.352) |
≤30,000 won | 45 (35.2%) | 36 (38.3%) | 42 (44.7%) | 123 (38.9%) | ||
Likeable products | Cclione | 61 (47.7%) | 39 (41.5%) | 33 (35.1%) | 133 (42.1%) | 6.513 (.590) |
Goddle (Crepidiastrum sonchifolium) | 10 (7.8%) | 7 (7.4%) | 8 (8.5%) | 25 (7.9%) | ||
Fermier Papa | 15 (11.7%) | 14 (14.9%) | 17 (18.1%) | 46 (14.6%) | ||
Boryeong Mud | 13 (10.2%) | 15 (16.0%) | 17 (18.1%) | 45 (14.2%) | ||
Innisfree | 29 (22.7%) | 19 (20.2%) | 19 (20.2%) | 67 (21.2%) | ||
Selective reason | Good efficacy | 77 (60.2%) | 60 (63.8%) | 46 (48.9%) | 183 (57.9%) | 6.910 (.141) |
Good package | 9 (7.0%) | 7 (7.4%) | 14 (14.9%) | 30 (9.5%) | ||
Likes on local specialities | 42 (32.8%) | 27 (28.7%) | 34 (36.2%) | 103 (32.6%) | ||
Purchase intention | 2.20 (.754)a | 2.53 (.599) | 2.54 (.812) | 2.40 (.747) | 8.356*** (.000) | |
Needs | Use in all ages | 35 (27.3%) | 34 (36.2%) | 22 (23.4%) | 91 (28.8%) | 5.319 (.256) |
Customized and functional cosmetics | 57 (44.5%) | 33 (35.1%) | 38 (40.4%) | 128 (40.5%) | ||
Speciality store and marketing | 36 (28.1%) | 27 (28.7%) | 34 (36.2%) | 97 (30.7%) | ||
Total | 128 (100.0%) | 94 (100.0%) | 94 (100.0%) | 316 (100.0%) |