Journal of the Korean Society of Cosmetology 2020;26(6):1466-1473.
Published online December 31, 2020.
남자고등학생들의 뷰티관리행동이 자아존중감에 미치는 영향-유튜브를 중심으로-
이소영, 김민신
The Effect of Beauty Management Behavior on Self-esteem among Male High School Students (YouTube-based)
Soyoung Lee, Minshin Kim
Abstract
This study was conducted to find out the impact of male high school students' beauty management behavior on self-respect, focusing on YouTube, and the survey targets male high school students living in Wonju, Gangwon Province. To analyze the collected data, it was analyzed using the SPSS WIN 25.0 program. The analysis method performed frequency and percentage,
Key Words: Beauty management behavior, High school students, Psychological utility, Self-esteem, You-Tube


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