| 체면 지향성이 메이크업 행동에 미치는 영향: 외모관심의 매개효과와 외모인식의 조절된 매개효과 |
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곽진숙, 김도근 |
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| The Effect of Face Consciousness on Makeup Behaviors : Focused upon Mediating Effect of Physical Concern and Conditional Effect of Self-Appearance Recognition |
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Jin-sook Gwak, Do-geun Kim |
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| Abstract |
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This study intends to test the effects of face orientation on makeup behavior through appearance interest and appearance recognition. From September 15 to October 2, 2018, a questionnaire survey was conducted with 233 female residents in Busan. Statistical tests were conducted using SPSS 22.0 and SPSS process macro 3.1, exploratory factor analysis, reliability analysis, correlation analysis, Bootstrapping, Cohen's f2 values. According to the results of the study, first, face orientation had significant effects on appearance interest and makeup behavior, and appearance interest had significant effects on makeup behavior indicating that appearance interest had mediating effects. Second, appearance recognition was found to have moderating effects in the relationship between face orientation and appearance interest. Third, in the relationship between face orientation and appearance interest, face orientation was shown to have significant effects on appearance interest and appearance interest had significant effects in the process through which face orientation and appearance interest affect makeup behavior indicating the mediating effects of appearance interest. |
| Key Words:
appearance interest, appearance recognition, Face orientation, makeup behavior |
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