| 한·중·일 여성들의 가발착용 인식에 따른 자아효능감, 만족도 및 구매의도 |
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강정희, 정지영, 고경숙 |
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| Self-Efficacy, Satisfaction, and Purchase Intention According to the Awareness of Wearing Wigs of Korean · Chinese · Japanese Women |
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Jeong Hee Kang, Jee-young Jung, Kyoung-sook Ko |
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| Abstract |
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This study was intended to investigate awareness about wearing wigs for satisfying desire for changes in hair style of women as the number of hair loss patients increased recently, and to verify the degree of influence and difference between self-efficacy, satisfaction, and purchase intention. The investigation was conducted on 750 Korean |
| Key Words:
Hair style, Purchase intention, Satisfaction, Self-Efficacy, Wigs |
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