A Study of the Soaked Mask Purchase Behavior and Use Pattern of Women in Their 20-50s

Kim, Min Song

Journal of the Korean Society of Cosmetology 2017;23(2):248-261.
Published online April 30, 2017.

20-50대 여성의 침적 마스크 구매 행동 및 사용 실태에 관한 연구

김민송

A Study of the Soaked Mask Purchase Behavior and Use Pattern of Women in Their 20-50s

Min Song Kim

Abstract

In this study, a questionnaire survey was conducted among women in their 20-50s to examine their use, purchase behavior and use pattern of soaked masks(SM). When asked if they use a SM, 74.8%(20s), 74.4%(30s), 83.9%(40s) and 58.4%(50s) responded `Yes.` When asked how and where they usually get the SM, `buy it in person` and `offline` had the most responses. When asked what they consider most before buying the SM, 69.2%(20s), 65.5% (30s), 65.4%(40s) and 54.5%(50s) said, `efficacies and effects.` More specifically, 58.7% (20s), 65.5%(30s), 62.5%(40s) and 45.5%(50s) responded, `moisturizing effects.` When asked how many sheets they usually buy, those in their 20s said `less than 5 sheets` while those in their 30s, 40s and 50s responded `5 to less than 10 sheets.` In terms of sustainable price per sheet, `KRW 1,000-less than KRW 2,000` had the most responses. In addition, `discount` had an effect on the purchase of the SM. When asked how often they use the SM, those in their 20s and 30s said `twice a week` while those in their 40s and 50s responded `once every two days.` All respondents mostly used it before going to sleep. They all used the SM for moisturizing and believed that it is effective. When asked how long they put it on for absorption, 46.2%(20s) said `20 minutes` while 41%(30s), 46.2%(40s) and 45.5%(50s) responded `20 minutes.` These results will provide diverse information to manufacturers and distributors of the SM.

Key Words: Sheet mask&&mask pack, Sheet pack&&mask sheet pack, Soaked mask