| 소비자의 전성분 표시 확인 행동에 영향을 미치는 요인에 관한 연구: 전성분 표시 확인 집단과 미확인 집단의 차이를 중심으로 |
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남금희, 안진아 |
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| A Study on the Factors Influencing on Consumers` Full Ingredient Labeling Checking Behavior: Focusing on the Difference between Full Ingredient Labeling Checking Group and None Checking Group |
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Keum Hee Nam, Jin A An |
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| Abstract |
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In this study, we investigated the factors affecting the full ingredient labeling checking behavior of consumers to be activated full ingredient labeling checking behavior of consumers. Specifically, we classified the entire respondents as a full ingredient labeling checking group and none checking group, and we conducted in an attempt to investigate the effects of the personal characteristics(skin health involvement, adverse drug reaction experience, cosmetic ingredients knowledge level) and environmental characteristics(media exposure) on full ingredient labeling checking behavior. We are set a skin health concern and perception ofcosmetic ingredients importance for mediating variable, and we also verified an influence of a mediating variable to a full ingredient labeling checking behavior. For this study, we collected and analyzed 297 copies of data targeted at consumers who have experience buying cosmetics. As a result, we confirmed personal characteristics and environmental characteristics affected skin health concern or perception of cosmetic ingredients importance of consumers. Also skin health concern and perception of cosmetic ingredients importance affected full ingredient labeling checking behavior of consumers. In this result, we expect to provide a basic data for a full ingredient labeling checking behavior of consumers, and to provide an implication can be activated a full ingredient labeling checking and utilization of consumers. |
| Key Words:
Cosmetic consumers, Full ingredient labeling, Importance perception, Skin health concern |
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