| 미용서비스 이용자의 인구 통계적 특성과 미용서비스 이용행태에 따른 옥외간판 디자인 선호도 |
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한소정, 진용미 |
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| Preferences of Salon Customers Towards the Designs of Outside Signboards Depending on Demographics and Behaviors Observed during Salon Visits |
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So Jung Han, Young Mi Jin |
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| Abstract |
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The following study is to discuss the importance of designs of the outside signboards and suggest what designs would be more appealing to lure customers and generate more profit. Configure the questionnaire as a research method was carried out for the customers of beauty salons use of 40s from 20s Seoul, Gyeonggi, Chungcheong Province of the region. To sum up the result, older customers prefer bright, vivid, warm and vibrant outside polls that show the exact name of the head designer. Respondents answered that affect outside signboards is black, purple, and customers who often prefer the salon is the most favored red. Customers who pay more money on a single visit tend to like the signboards showing hair designers names and prefer franchise signboards. The assumption is the customers prefer them because they feel secure and relieved believing that the salons showing the designer names or franchise itself does lower the possibility of failure even if customers visit them for the first time. Therefore, the results of the present study is the name of the customer prefers, color, shape, typeface and provided, basic data, such as outdoor signage design considering the material produced is significant in that. |
| Key Words:
Beauty salon signboards, Outdoor sign design, Outside signboards, Signboards |
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