Research Paper : A Study on the Desired Cosmetics Benefits and Semi Permanent Make-up Preference by Pursuit Image ?Focusing on Women in Their 20s~50s-

Seo, Ran Sug; Lee, Jeong Min

Journal of the Korean Society of Cosmetology 2013;19(4):621-633.
Published online August 31, 2013.

추구이미지에 따른 화장추구혜택 및 세미퍼머넌트 메이크업 선호도에 관한 연구 ?20~50대 여성을 중심으로?

서란숙, 이정민

Research Paper : A Study on the Desired Cosmetics Benefits and Semi Permanent Make-up Preference by Pursuit Image ?Focusing on Women in Their 20s~50s-

Ran Sug Seo, Jeong Min Lee

Abstract

This study analyzed differences of desired cosmetics benefits, semi permanent make-up preference, level of satisfaction, intention of retreatment and self-treatment program purchase intention by groups according to pursuit image. The subject of this research was women in their 20s~50s in Seoul and Metropolitan area. The cluster was classified by 6 according to pursuit image including personality/ attractive, natural, dignified, cute and ladyfish. It showed statistically significant results in desired cosmetics benefits, semi permanent make-up preference, level of satisfaction, intention of re-treatment and self-treatment program purchase intention by pursuit image groups. As for level of satisfaction, natural image was relatively higher and cute image was higher in intention of re-treatment and selftreatment program purchase intention.

Key Words: Pursuit image, Desired cosmetics benefit, Semi-permanent make-up preference