| BIG 5 모델을 통한 장년기 여성의 미의식과 외모관리행동이 자아존중감에 미치는 영향 |
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김선화, 안종숙 |
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| Research Paper : Influence of Mature Stage Women`s Appearance Management Behaviour on Self Esteem Through BIG 5 Model |
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Seon Hwa Kim, Jong Suk An |
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| Abstract |
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The motivation of this study came from the human being`s desire for maintaining the healthy and pleasant life at aged society and women`s interest in beauty transcending the generation. The study is highly significantly meaningful that is able to help the social stability and the formation of the friendly family relationship maintaining the healthy and beauty soul & body of mature stage women carried by the physical and mental changes. It is researched how the appearance management behaviour influences the women`s self esteem applying big five model of personal characters, in order to overcome the pain caused by depression, stress, degeneration and climacterium accompanied by the mature stage and to pursue the beautiful life cycle. First, the agreeableness was higher, then the cognition of the beauty to consider the appearance as important was lower, whereas the conscientiousness was higher, then the cognition of the beauty was higher. Second, the emotional stability influenced reversely the appearance management behaviour. Third, the appearance management behaviour and cognition of beauty influenced positively the self esteem. Fourth, the extroversion (B=.234, p<.01), emotional stability (B=.135, p<.05) and openness to experience (B=.298, p<.001) have influenced positively the self esteem. This study hopefully will be utilized as the differentiated marketing data for the beauty industry to promote the self esteem for the healthy and beautiful life of old aged women confronting the empty nest period. Furthermore, it hopefully will be utilized as the basic data to re establish the social values and efficacies of beauty. |
| Key Words:
Mature stage women, BIG 5 model, Appearance management behavior, Self-Esteem, Aesthetic consciousness |
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